October 15, 2023

Newsletter Issue No. 3

In the heart of SoHo, where design meets innovation, Industry West has once again broken new ground.

Last month, we embarked on a journey that would reshape the very essence of our showroom, inviting our customers into a space of tranquility and inspiration like never before.

We said goodbye to the old and embraced the new as we flipped our SoHo showroom to unveil a design experience that transcends boundaries. Gone are features that perhaps were more imposing—in their place, we have created an open, inviting oasis.

"In the world of design, evolution is key. Our decision to transform our SoHo showroom reflects our passion for innovation and our dedication to providing an immersive experience for our customers," says Jordan England, co-founder and CEO of Industry West.

As you step into our revamped showroom, you're transported into a world where the lines between nature and design blur harmoniously. What was once a conventional checkout area is now a spacious, open haven featuring a zen garden complete with soothing fountains.

Above, a living plant installation hangs gracefully from the ceiling, bringing nature indoors and infusing the space with vibrant, organic energy. The greenery seems to cascade from the sky, intertwining with the modern design elements below. It's a visual spectacle that showcases the seamless fusion of contemporary design and the beauty of the natural world.

Our showroom transformation also serves as the perfect canvas to unveil our exciting collaboration with Zio and Sons. In this new space, you discover a curated selection of pieces from this innovative partnership, which pays homage to the coffee house chair that pioneered the history of modern seating. The collection breathes new life into a beloved style, blending tradition with contemporary flair.

"Design is a journey, and we want our customers to embark on it with us," said Anne England, Co-founder and Chief Brand Officer at Industry West. "We feel we've created a calming atmosphere where customers can browse our new products, or just step outside of the busyness of their daily lives."

Until next time,
Anne and Jordan England, Co-founders of Industry West

Visit Industry West
in SoHo at 14 Crosby Street.
Tuesday through Saturday,
11:00 AM to 5:00 PM
Or book an appointment online.

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